Using Address Lookup For The Benefit Of Your Business

We live in a world where brick-and-mortar businesses are disappearing and online markets are flourishing. If you own an online store, selling valuable wares, it is definitely good news for you. But if you’ve had your share of experience in the market, you must be also familiar with the many downsides.

Think about the many times you’ve sent out delivery boys only to find that you were actually conned. The hope of completing an order and earning some cash turned into an absolute waste of time, effort and money. Had you used an address lookup service, you might have averted the trouble.

So, what is address lookup?

It is simply a process of verifying a postal address. By entering the address into the form, you can obtain details of the person who lives there. It can also tell you whether the address you are looking at is a commercial or residential one. This information is generally sourced from government records. There are many sites that specialize in this service and most offer it free. In most cases, they are restricted to a particular geographical area – state or country.

The good thing about an address lookup site is that it is possible to retrieve this information even if you don’t have the complete address. You can search information by using a building name or a postcode section. To add, features such as auto-complete will give you the best matched suggestions on the basis of the information you have entered. Sometimes, it is as easy as pasting an entire list in the website search tool and hitting the verify button. If you use a postal code, the site displays a list of addresses and you can pick the one that matches it. They update their databases regularly so you can get the most accurate results.

A handful of address lookup sites also have address cleansing features. It includes updating incomplete information or correcting inaccurate data. It is possible some of your past customers may have shifted their place of residence since you last contacted them.

How do you gain as a business?

Having accurate address data is important for the success of your business. Undelivered packages or mail are an expense against your business. You have to pay for delivery or postage as well staff. Address verification using address lookup can avoid time and cost wastage. You can improve your customer experience with timely deliveries. Address lookup services also tell you the postal carrier route the address is on. It will boost staff productivity as eliminates wastage boosting business performance in the end.

Even if you are not a business, you can use address lookup to locate a family member or friend you have not contacted for long. You can use the postal address you have to check if they still reside there or have moved from there.

Address verification is often ignored by most online business and shipping companies. However, a small step can eliminate unnecessary hassles at a later stage. Be a smart business that earns a happy customer with each order delivered.

If you are looking to verify addresses in the United Kingdom, Address-data.co.UK is a free postcode and address lookup service. Whether residential or commercial addresses, you can complete a confirmation successfully even if you have a partial information, building name or a postcode sector. It is as easy as typing in information and hitting the search button.

Is It Time for Your Website to Have an SEO Audit?

Having your web site audited by an SEO company can help ensure it performs at its max potential. There are many brands out there with web sites that are under-performing due to outdated strategies. You’ll learn that there are various aspects of on-site search engine optimization. If your goal is to generate more leads, then you need to rank higher. And in order to rank higher, you need a site that is properly optimized.

Unlike an IRS audit, SEO audits are a good thing. It should be obtained for the sake of bettering your online presence. It doesn’t matter how great your content is, if your site fails a Search Engine Optimization audit, then it’s undoubtedly holding you back.

What Does This Audit Entail?

Everything is looked at by SEO companies, including your web design. The first thing that’s reviewed is the overall health of your website. This includes searching for red flags, such as drops in traffic or increased bounce rates. Once the initial audit is done, the SEO Company expert you hire will know what to investigate further.

Penalties and Red Flags

It’s possible that your site could generate a red flag or penalty from search engines like Google. But you wouldn’t know this without having an expert review your site. Search Engine Optimization best practices are always changing, which means you need to stay on top of this or face a potential penalty.

Gauging Your Competition

Your competition will also be reviewed to determine how your site compares to theirs. If your competition are faring better, it could be due to enhanced on-site Search Engine Optimization. For instance, a more detailed site map and search system can help boost a site’s rankings. They may also have pages and product listings that are better optimized with long-tail keywords.

Or it could turn out that your competition aren’t doing so well. If this is the case, an expert from chosen Internet marketing agency can look at why to see if your site can take advantage of their mishaps.

Assessing Penalties and Negative Attacks

A drop in site traffic typically has something to do with your site being penalized by Google. If SEO is truly the issue, then you want to fix it as soon as possible. It could be that your Search Engine Optimization methods are considered unauthentic or spammy. Or you could have insufficient relevant keywords optimizing your site.

Whatever issues arise from the audit, an SEO company expert can help you turn things around.

How To Get The Most From Email Marketing

Email marketing means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted email marketing campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out how to do so.

Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.

If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.

Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!

In order to banish all concerns about spam and ensure that no one on your subscriber list is there by mistake, consider employing a double opt-in strategy. Your first message should require some sort of additional action, like replying or clicking on a link, to make certain that the reader wants to receive further emails.

The emails you send out should entice your customers. People will buy something from you if you provide them with a reason to do so. Offering free shipping for orders over $50 is a good example of incentive.

Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.

Running a great email marketing campaign can seem like a daunting prospect, but do not let your fears prevent you from getting started. As you have seen, it does not have to be a onerous chore. If you remember the advice you have read in the preceding article, you should be able to put together a highly effective campaign.

Marketing Controversy – Spark Up a Tweet War

How much fun can you have with Twitter?

Building a Twitter following means sharing content, hashtagging your tweets, and inviting people to follow you. But it isn’t always as easy as it appears.

Many of my tweets go out automatically, because I share anything that goes through my newsletter feed, unless it’s so far out I can’t even remotely support it… I figured, if it’s flowing through my Twitter feed, it’s going to benefit someone. In most cases, this is true. But then I capture audience followers who may not be interested in anything I’m ACTUALLY talking about. They’re interested in my links, my content, and my articles, but not necessarily my ‘tweets’.

Recently, I noticed certain tweets get more attention than others, particularly those with an edge of controversy…

I drive business through controversy, and often my business is connected to controversy. Political clients can appreciate that concept, because they found me through controversial issues I’ve raised over a period of time. Many of them support me because of my controversial positions and view points, so those clients have found a defined niche. But I have clients from the ‘other side’ too.

Why? Because clients who know where I stand trust me to follow through with the essential foundation of 1st Amendment Rights. Not only do I believe in MY rights, but I believe in yours.

Marketing through controversy can be a viable means of getting your message out. You share your real opinions, facts and basis of your opinions, and why you believe them. Your opinions are structured and have a sound basis, plus they’re realistic enough to find connections with others who have similar opinions. You form a foundation with your opinions and that foundation will build key objectives within your marketing niche.

Why should you market through controversy? Because people like tweet wars.

A tweet war over a controversial issue can be educational. Specifically when two people argue different sides. You have to be specific. Wordiness isn’t okay, because you have 140 characters, and many of those must be stabilized with a link, or hashtag to identify the basis. Who has time for a full blown controversial discussion these days? We usually want to have that discussion on point, FAST, and with relevant facts included. Get to the point, it’s important.

Tweeters love the controversial discussions. They allow for fallacy and fiction, but due to the vast number of people who can participate, there are more likely truths scattered in the mix. And nobody gets the table for long. You have to move on to the next guy, and it takes time to type up your response. So, there’s always time for someone to insert their opinion too.

5 Things Homeowners Should Do To Help Sell Their Home

You’ve made the often – challenging decision to try to sell your home. You’ve interviewed real estate agents, and selected the one, you feel is best for your situation, etc. You’ve discussed goals, priorities, needs, etc, and shared ideas. Your real estate professional has explained his reasoning, regarding listing price, marketing, etc. So, what’s next? Why do some homes sell quickly, while others remain on the market for a long time? While sometimes this is about pricing, and other times, it might be something about the particular house, or property, at other times, it is, at least partly, because, you, the homeowner, often acted, as your own worst enemy. Let’s review 5 things homeowners should do. in order to help sell their home.

1. Listen carefully to you chosen/ selected real estate professional: You selected a particular agent as your representative, so doesn’t it make sense, to listen to what he has to say? Be sure you are on the same page, and you follow – up, and take care of your agreed – upon responsibilities!

2. Make your home, easy to show: While you say you want to sell your house, it often does not appear to be a top priority! One of real estate’s little realities, is, generally, the more qualified buyers, who view it, the better the chance, you’ll get an offer, which you are satisfied with. You’d be amazed how often homeowners make it difficult to show, by limiting showing times to small windows, making excuses, etc. Ask yourself, are you really motivated to get it sold?

3. Keep an open mind/ flexibility: Too often, sellers confuse listing prices with selling price! Did you begin with realistic expectations, based on comparables, or were you hopeful, optimistic, and, perhaps, somewhat unrealistic? How it is priced, from the start, often greatly impacts how many showings there will be, and, obviously, that may compromise your ability to receive offers! If you are getting showings, but no offers, it means there is something about either the house or the price. Keep and open mind, and remain flexible enough, to adjust your listing price, if necessary.

4. Be sure it’s ready to be shown, every day: The first thing you’ll need to do, every day, is make sure your property, is ready to be viewed, to its best advantage. Don’t leave papers strewn around, or beds unmade! Never leave dishes in the sink, make sure everything looks neat and clean, and there are no objectionable odors or aromas!

5. Have regular discussions with your agent: Market conditions often change, and how the market is responding to your home, is essential to understand and consider. Keep in constant contact with your agent, and trust his/ her advice and recommendations.

Will you help your own cause, or be your worst enemy? When a homeowner and agent, work together, on the same page. and cooperatively, the best results occur!

Consider This Before Starting a Multi-Level or Network Marketing Business

At some point in life, you will have been heard of some multi-level marketing (MLM) or network marketing business opportunity.

Although incentives vary between companies, it usually offers the chance to ditch your 9-5, fire your boss, sell products you believe in, establish your own business, make lots of money, upgrade your lifestyle, potentially win a car or free trips, and make new friends in the process. And who doesn’t want these?

People like MLM because its low barriers to entrepreneurship. You’ll access training, an established system, support, and ample encouragement along the way. And the overheads are low with no large capital requirements or specialist qualifications required. Being a home-based business can also provide tax advantages.

Sounds exciting, right? But like any investment of time, money, and energy, you need to be aware of what you’re getting into and do your homework.

How MLM works
A sponsor or mentor will teach you how to sell the product and earn a small commission from your sales. MLM compensates you for the sales you make, and the sales of others you recruit-this creates a “downline” of distributors and a hierarchy of compensation levels. So, the more people you recruit, the more commission you make.

Why do companies choose the MLM structure?
1. No advertising. It’s challenging for companies to get their products and services “above the noise” using traditional, expensive advertising. MLM distributors sell the product through word-of-mouth to friends, neighbours, colleagues, and others online.

2. No staff benefits. Distributors are a sales force that work without benefits-for example, superannuation and health insurance. And of course No retail outlets and overhead costs.

Four success tips
1. Keep your current job while slowly making the MLM transition. MLM is not a get rich quick scheme and success is not easy. You need to embed success habits like discipline, hard work, organisation, self-motivation, and daily actions like hard sales. Treat it like a business and listen to those who’ve succeeded.

2. Believe in the product. Don’t just do it for the money or the chance to create a business. It’s unsustainable. Ask yourself these questions:

  • Do you have a passion for this product or service? Has it genuinely made a difference to your life?
  • Is the product superior to a cheaper but comparable retail product?
  • Can you talk about this product in your daily life such as picnics, the hairdressers, barbeques, and even when you’re tired?
  • Are you comfortable mixing business with friendship? People may not want to hang out if they think you’re always going to pitch them. (My website is positioned to attract people who are interested in my offer. I try to build trust and give value by providing high-quality free information. So I don’t feel the pressure to pitch people at social events.)
  • Are you comfortable with the long game? Many MLM companies promote a three-to-five year plan towards financial freedom. But it could take ten years. And success is not guaranteed. Are you comfortable with that?

3. Have the time and focus on it. MLM won’t work if you’re busy with young children, already busy with another business or a demanding career. MLM is ideally suited to someone without a job or who wants a career change, but has been unsuccessful in finding alternative work.

4. Running more than one business is not a good idea. The old proverb says, “If you chase two rabbits, you’ll catch none.” Unless you’re Richard Branson-who has a huge team of support specialists-success normally comes from doing less but better. The difference with Branson is that he has the funds to invest in strong teams throughout each business.

Buyer beware
1. Before entering an MLM scheme, seek answers to these questions:

  • Can you make a sustainable profit from just selling the product without having to recruit anyone? (If they prefer you to recruit distributors above new customers, this indicates that products are not driving the MLM company profits.)
  • How quickly will you make money and how many distributors do you need to recruit to make money?
  • What’s the average compensation and failure rate for part-time/full-time involvement?
  • What’s the average expense of running the MLM company and does it exceed the average compensation?

2. Be aware of ulterior motives. Few people like being “sold to” so the MLM pitch is often dressed up as “customer service” or “sharing your enthusiasm” (like recommending a movie). But when money is involved, it’s not innocent enthusiasm. Be honest with yourself and be clear on your ethics.

3. There are significant upfront fees. Ever heard of a job that you have to pay a fee to start working? You’ll probably pay significant upfront up-front fees for education and training. Ensure you’re ready to commit or accept the possibility of losing your investment.

4. Expensive products. MLM companies often sell decent products, but they’re usually expensive (to pay for the hierarchy of distributors) and require you to sell them aggressively to family and friends.

5. Don’t mix with your existing business. Introducing MLM to an existing business client base is usually a bad idea. It can make people think you’re not interested in your normal offering. You’ll lose focus on what you’re probably good at (remember what happens when you chase two rabbits). You’ll also lose some friends and clients in the process, regardless of your success.

6. You’ll probably lose money. Most people who join an MLM scheme, only a few earn more money than they spend.

7. The tax advantages are overstated. Many people wrongly assume that losses can be offset against other income in Australia. The ATO generally only lets you use these losses to offset future business profits-not other income such as salaries and wages.

In summary
Hundreds of MLMs exist-some good, some bad. So do your research, find an MLM company with quality products, and a sustainable, fair compensation plan.