Having your web site audited by an SEO company can help ensure it performs at its max potential. There are many brands out there with web sites that are under-performing due to outdated strategies. You’ll learn that there are various aspects of on-site search engine optimization. If your goal is to generate more leads, then you need to rank higher. And in order to rank higher, you need a site that is properly optimized.
Unlike an IRS audit, SEO audits are a good thing. It should be obtained for the sake of bettering your online presence. It doesn’t matter how great your content is, if your site fails a Search Engine Optimization audit, then it’s undoubtedly holding you back.
What Does This Audit Entail?
Everything is looked at by SEO companies, including your web design. The first thing that’s reviewed is the overall health of your website. This includes searching for red flags, such as drops in traffic or increased bounce rates. Once the initial audit is done, the SEO Company expert you hire will know what to investigate further.
Penalties and Red Flags
It’s possible that your site could generate a red flag or penalty from search engines like Google. But you wouldn’t know this without having an expert review your site. Search Engine Optimization best practices are always changing, which means you need to stay on top of this or face a potential penalty.
Gauging Your Competition
Your competition will also be reviewed to determine how your site compares to theirs. If your competition are faring better, it could be due to enhanced on-site Search Engine Optimization. For instance, a more detailed site map and search system can help boost a site’s rankings. They may also have pages and product listings that are better optimized with long-tail keywords.
Or it could turn out that your competition aren’t doing so well. If this is the case, an expert from chosen Internet marketing agency can look at why to see if your site can take advantage of their mishaps.
Assessing Penalties and Negative Attacks
A drop in site traffic typically has something to do with your site being penalized by Google. If SEO is truly the issue, then you want to fix it as soon as possible. It could be that your Search Engine Optimization methods are considered unauthentic or spammy. Or you could have insufficient relevant keywords optimizing your site.
Whatever issues arise from the audit, an SEO company expert can help you turn things around.